Sectors' financing

Every club has to take care of its popularity, image and personnel - some money has to be invested in these sectors. When planning finances, manager has to determine the sum that the club wants to invest in each sector:

Image sector - image experts are doing their best, that everyone would like the team. They are trying to emphasize all the good aspects of the team. These experts can help creating an image of a solid team, which helps when signing and prolonging contracts with players/coaches.

Popularity sector - the way the club attracts and takes care of fans, presents its sponsors. The more fans the club has (big club's popularity), the more attention they require from the club (bigger investment). Otherwise club's popularity may decrease. If the club is not popular, investment in this sector may increase popularity. According to club's popularity sponsors decide how useful it would be to cooperate with your club and according to it they give sponsoring offers. The bigger popularity the club has in his leagues (national and international), the bigger offers are given by the sponsors.

When determining investment in this sector, it is important to consider the fact that popularity has to be gained in each league separately. A club that ascends from lower division at first has small popularity (a club that descends from upper division has quite big popularity). Contracts are signed in the beginning of the season, so it is important to invest in this sector if club is going to stay in the league for a few seasons. If the club stays in the league only one season, investment won't be useful.

Personnel sector - salary is not all that club's personnel need. They also need care from managers of the club. The money assigned to the personnel can be used in various ways: taking care of their social requirements, entertainments, etc. When the player is feeling well in the club, his opinion about the club is getting better and he is more willing to prolong the contract. Even other players (in the market) consider opinion of current club's players when choosing the best offer. If a few clubs offer similar contract conditions, the player will be more inclined to choose the club that has good atmosphere in it (better players' opinion).


It is important to be careful when decreasing investment of a sector because in this case a fee has to be paid. The sum depends on the difference between former and new investment. For example, if investment of a sector is reduced from 3000 Eu to 1000 Eu, the fee will be equal to 3000-1000=2000 Eu